• Brandweek, Thursday, November 10, 2005 11:55 AM

In response to the growing popularity of spirits drinks, especially among younger consumers, America's leading brewer is testing a new non-beer product called Jekyll & Hyde. Anheuser-Busch announced the drink will be marketed by a new A-B spirits unit dubbed Long Tail Libations. Jekyll & Hyde comes in two bottles that are mixed in a single drink - Jekyll is a 60-proof wild-berry-flavored liquid and Hyde is 80-proof with a hint of licorice. Like a Black and Tan, the drink is layered when mixed with Hyde's black hue floating on top of red Jekyll. Tests are now in about 40 restaurant and bars in Columbia, Mo., as well as Denver, Las Vegas and Orlando, Fla.

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