• DM News, Thursday, November 10, 2005 11:55 AM

A surge in new products, advanced search technology, attendance at Internet marketing conferences and similar trends all signal that interactive advertising and marketing are playing a more significant role than ever in marketing plans. In an in-depth interview, DoubleClick research director Rick E. Bruner discusses Internet advertising spending growth, innovations in search marketing, mature rich media tools, broadband growth, ad pricing, podcasting, RSS, and other factors that are changing the interactive media and marketing landscape.

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