• Brandweek, Thursday, November 10, 2005 11:55 AM

A major carmaker and a top airline are joining forces in a new promotion targeted to the millions of Americans who travel over Thanksgiving weekend. Lincoln Mercury and American Airlines are joining forces in the effort, which publicizes the automaker's new Zephyr sedan. The plan calls for Lincoln to sponsor complimentary "Dinner and a Movie" offerings on select transcontinental American flights, neck and shoulder massages at both New York's LaGuardia and Dallas/Fort Worth Airports, and free buffets at seven select American Airlines Admiral's Clubs, in the days leading up to Thanksgiving. Lincoln will also sponsor a sweepstakes tied to Celebrated Living magazine, the luxury publication for American's premium-class passengers.

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