Kia’s 2022 Carnival TV spot is trying to convince consumers that it isn’t a minivan. “Making bold new strides in the world of trying to pretend that one type of vehicle is another,
Kia continues to adamantly call the Carnival an MPV,” per
Car Scoops. MPV stands for Multi-purpose Vehicle. Creative indicates that the Carnival can do anything you might need (kind of
like a minivan). But it also shows the vehicle towing boats and running next to dirt bikes, which is more like a crossover or SUV.
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