PepsiCo Inc.'s top marketing boss for North America is moving north of the border. The soft drink giant announced that Dave Burwick, chief marketing officer of PepsiCo North America since 2002, will
become president of Pepsi-QTG Canada in early December. Burwick was known for his innovative strategies in building the company's Mountain Dew brand. There was speculation that his duties would be
assumed by two executives. In Canada, Burwick replaces veteran Pepsi executive Tom Bene, who is returning to North America to lead Pepsi's sales organization and "the development of retail sales and
customer strategies."
Read the whole story at WSJ (paid subscription required) »