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Yeti Offers Online Shoppers Augmented Reality

Yeti is offering augmented reality and 3D visualizations to help online shoppers engage with more than 50 products, including viewing 3D products from every angle to get a visual sense of dimensions. The tools are available for the brand’s signature hard coolers as well as a recently launched premium bag collection that includes backpacks, duffels and soft luggage. A customer “considering a bag can place the piece on a table or in the trunk to gauge dimensions and specs, as well as closely examine the fabric and evaluate features like access points and stash pockets based on their need for everyday or outdoor use,” per Chain Store Age.

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