Hershey Foods Corporation has selected OMD Worldwide, part of the Omnicom Group Inc., as its agency of record for all media buying. Annually, Hershey spends an estimated $150 million in broadcast and
print media. The assignment of OMD as the sole agency of record comes after a six week review of selected participants. The AOR assignment will be effective with the fourth quarter-2002 buys for
broadcast, and calendar year 2003 for print. Media planning will remain with the aligned Brand agencies.