Lowe's Inks Marketing Deal With CBS Sports and NCAA

  • November 16, 2005
Home improvement retailer, Lowe's Cos. will team CBS Sports and National Collegiate Athletic Association in a three-year deal that includes all NCAA men's and women's collegiate sports, with an emphasis on men's basketball. Part of the deal includes school-themed gift cards from more than 95 NCAA colleges and universities to be available at Lowes.com or Lowe's stores in the teams' home states.

--Wayne Friedman

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