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Midol Aims To Destigmatize Menstruation

OTC painkiller Midol aims to take the apologies out of menstruating. The Bayer-owned brand conducted a survey with Wakefield Research that found 62% of women under the age of 40 in the U.S. have apologized for their cycles, while roughly 70% of Gen Z respondents said the same, per Morning Brew. The video will air across social platforms with both organic and paid posts.

Read the whole story at Morning Brew »

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