OTC painkiller Midol aims to take the apologies out of menstruating. The Bayer-owned brand conducted a survey with Wakefield Research that found 62% of women under the age of 40 in the U.S. have
apologized for their cycles, while roughly 70% of Gen Z respondents said the same, per Morning Brew.
The video will air across social platforms with both organic and paid posts.
Read the whole story at Morning Brew »