'The Week' Redesigns Its Site To Move Readers Quickly To News, Opinion

News and opinion publisher The Weekhas relaunched its website on a new platform, adding editorial features and design.  

The company claims the site is easier to navigate, shows updates more quickly, and draws clearer connections between stories.  

The site delivers “what we believe our millions of smart, busy and open-minded readers want: clean and fast-loading articles that put the focus on our striking images and helpful, thought-provoking writing,” states Nico Lauricella, editor-in-chief of TheWeek.com.

The enhancements include a section called Briefings that will guide readers through the big issues of the day in short form, The Week says. 

In addition, the site offers Talking Points, an opinion column that reflects ideologically diverse voices in fast takes.  

The Week also provides new long-form perspectives because some arguments take more time, it says.  

The goal is to get readers up to speed quickly on the news and then help them “make sense of it through multiple points of view.” 

Plus, The Week is giving greater prominence to the 10 Things You Need to Know Today newsletter and Speed Reads, popular features among readers. 

The Week offers a print subscription and a print-digital bundle. Founded 20 years ago, The Week claims 400,000 print subscribers and 9 million unique users of TheWeek.com.  


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