Calares, the parent company of footwear brands including Famous Footwear and Naturalizer, has appointed Jennifer Olsen as chief marketing officer, effective June 28. She will oversee all brand
marketing including consumer analytics, media and creative. Olsen was most recently CMO of specialty clothing retailer Untuckit and previously was at Yahoo, StitchFix, Crate & Barrel,
and
Gap Inc.’s ecommerce start-up Piperlime.
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