The Beverly Hills Conference & Visitors Bureau has partnered with Condé Nast Traveller UK to produce four short films boosting the city and its attractions.
The videos feature first-person narrative from Arnelle Lozada, an influencer and content producer.
The schedule, which began on Monday and is still streaming, runs as follows:
Monday, June 21: Beverly Hills Wellness, featuring destinations such as Upgrade Labs at The Beverly Hilton, Cactus Garden and Electric Fountain.
Wednesday, June 23: Beverly Hills Shopping, highlighting
the Beverly Wilshire, A Four Seasons Hotel, Rodeo Drive and Mameg, an retail destination on South Santa Monica Boulevard.
Monday, June 28: Beverly Hills Food & Dining, focusing on destinations such as MÍRAME, The Peninsula Beverly Hills and The Cheese Store of Beverly Hills.
Wednesday, June 30: Beverly Hills Art & Culture, showing attractions such as the City-owned artworks displayed in Beverly Gardens Park, The Maybourne Beverly Hills and Gagosian gallery.
"The new wave of development taking place in Beverly Hills is setting the framework for a renewed sense of inclusivity and cultural enrichment in our city," states Julie Wagner, CEO of BHCVB.
Wagner adds, "Through this partnership with Condé Nast Traveller, we invite locals and visitors to experience Beverly Hills in a way that challenges traditional perceptions of wellbeing, fashion, art and cuisine."
Located in greater Los Angeles, Beverly Hills has an aura of glamour and prosperity. But with all tourism destinations, it is seeking to draw visitors in the wake up of the pandemic.
The videos can be found at LoveBeverlyHills.com.