Tennis star Naomi Osaka’s decision to withdraw from the French Open and take a pass on Wimbledon does not have her sponsors the least bit worried. “In decades past, this situation would be
a nightmare scenario for brand sponsors,” per
Fast Company. “[But] missing two Grand Slams is far from a commercial calamity for Nike, Beats by Dre, Hyperice, Sweetgreen, and
Tag Heuer when sports culture is pop culture.”
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