Instacart has named Fidji Simo, 35, as CEO, effective Aug. 2. Simo, who joined Instacart's Board of Directors in January, is a consumer technology industry veteran, having spent more than 15
years leading the operations, strategy and product development for some of the world's leading businesses. “Simo has been the mastermind behind many of Facebook's biggest launches, including
News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more,” per
Progressive Grocer. “Simo is also extremely active in the diversity, equity and inclusion
space.”
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