Meredith Corp. has formed a merchandising partnership with Clerk, a retail technology company, to ensure its publications are in-stock and shelved correctly in retail stores.
Clark will manage Meredith’s publications in over 15,000 stores per quarter. The goal is to provide consumers with “convenient and reliable access” to the magazines,” states Cort LaMee, Meredith’s Chief Customer Officer-EVP of sales and logistics.
The arrangement enables Meredith to determine when titles, such as People, Southern Living and Allrecipes sell out at any of its 2 million newsstand pockets, allowing for faster restock.
In addition, Clerk will supply data analysis about in-store performance metrics such sales velocity, fixture permanence, in-stock rate, and planogram compliance rate. It offers what it says is a streamlined approach to collecting and organizing in-store fixturing and merchandising data.
"Every second of every day, a customer purchases a Meredith magazine at retail," LaMee states.
Founded in 2016, Clerk initially focused on merchandising and in-store marketing for retailers, leading to the launch of Grocery TV. It has run store audits for national CPG companies, and has extended its services brands like Meredith.
Meredith, which reaches 190 million Americans per month through a variety of platforms, still sees retail as a key touchpoint.
"As we extend our relationships with customers, it's important that we deliver a seamless experience for them regardless of where they connect with our content," states Chuck Howell, senior vice president of strategic sourcing for Meredith.