• by Ray Schultz , September 20, 2021

Xerox Holdings Corporation has named Deena LaMarque Piquion as chief marketing officer. Previously, Piquion served as senior vice president and general manager of Xerox’s Latin America operations.

Piquion’s task as CMO will to lead Xerox’s marketing functions and accelerate brand momentum.

In addition, Piquion will serve as a member of the firm’s executive committee and will report to Vice Chairman and CEO John Visentin. 

“As Xerox prepares for accelerated growth, we need a marketing leader with deep management expertise and a fundamental understanding of our customer and partner needs,” Visentin states. “Deena embodies both. We look forward to all the ways she will promote the Xerox brand, and the value of Xerox’s solutions and new businesses, to  support the company’s transformation.”   

Prior to joining Xerox, Piquion served as a vice president and general manager for Tech Data Corporation.