Verizon Wireless is suing an Ormond, Fla-based company for sending mobile spam to 98,000 of its customers. The wireless carrier says that Passport Holidays used illegal dialing equipment to send large
numbers of text messages to its customers, telling them they had won cruises to the Bahamas. It claims further that Passport, which employs "currently unknown individuals," tried to avoid Verizon's
spam filters, successfully sending about a quarter of the messages to customers with sequential phone numbers. Verizon Wireless says it is suing the Florida-based travel company not only to stamp out
mobile spam but also to figure out how Passport did it. Analysts estimate that if each of the 98,000 customers who received the spam message called Verizon to complain, it would cost the company
between $500,000 and $1 million.
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