A whole host of new marketing technology is expected to dramatically affect the way marketers connect with consumers in the near future. The list of products includes mesmerizing 3-D billboards and a
tabletop with an embedded computer screen that can respond to touches or gestures made by multiple users, among many others. One new gizmo being embraced by marketers including Procter & Gamble, SEGA,
Starbucks, Time Warner, and Walt Disney is the Audio Spotlight, made by Holosonic Research Labs. The audio system uses ultrasound to create a narrow beam of sound that can be steered anywhere and
heard only by someone in the beam's path.
Read the whole story at CMO Magazine »
