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New Communication Technologies Deliver For Marketers

Paul Dunay has seen the future of marketing and says it is podcasting and RSS (Really Simple Syndication). Dunay, director of global field marketing with BearingPoint, a management consultancy and IT systems integrator, says these new technologies help fulfill the axiom that in order to create a strong bond with customers, marketers must provide something of value in order to get something of value in return. These high-tech marketing tools are more effective than e-mail campaigns and finally offer a way for marketers to break through the media clutter. He notes that industries already employing RSS and podcasting include travel, entertainment, and automotive and that the disciplines can be especially effective for the considered purchase. "A new day is dawning," Dunay says. "These new technologies provide a one-two punch we can use to our heart's content to deliver value to our customer base."



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