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Holiday Shopping Season Off To Slow Start?

  • Brandweek, Tuesday, November 29, 2005 12:45 PM
Marketers' hopes for a robust holiday shopping season could be somewhat dashed, according to early estimates. A report released by ShopperTrak RCT Corp. revealed that Friday and Saturday sales totaled $13.41 billion compared to the $13.48 billion posted in 2004. However, there may be a glimmer of hope in that the service also said the numbers might be skewing lower due to heavy retailer discounting over the weekend. "It seems safe to say that the flat performance we saw this weekend is not necessarily going to be indicative of the holiday season as a whole, as traditionally Thanksgiving weekend is not a bellwether of consumer spending throughout the entire season," said Michael Niemira, chief economist and director of research for the International Council of Shopping Centers.



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