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Google, Yahoo! In Talks With European Soccer Power

  • Cnet, Wednesday, November 30, 2005 10:02 AM
The names of the world's most recognizable Internet brands could soon be seen on the world's most recognizable football jersey--European football, that is. According to a report in the London newspaper The Observer, Google and Yahoo! are among those vying for the sponsorship of British Premier League soccer club Manchester United. Current sponsor Vodafone, a European cellular service provider, is said to be terminating its sponsorship of the club in May, at the end of the current season. The club's new owners, the U.S.-based Glazer family, which controversially took over the club this summer, reportedly wants a globally recognizable brand to grace the front of Manchester United's famous red jersey. Google, Yahoo!, and IBM are among those said to be in advanced talks about succeeding Vodafone.

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