Ad-supported cable’s average primetime U.S. household delivery grew by 1.3 million homes during the second full week of Winter Olympics coverage, according to a Cabletelevision Advertising Bureau
analysis of Nielsen data for Week #22 (Feb. 18–24) of the 2001/2002 TV season. This represents a 5.2 percent increase versus the same period a year ago. The viewership gains amassed by NBC’s Winter
Olympics coverage cut primarily into the audiences of the other major national broadcast networks. ABC’s primetime delivery for Week #22 was down 43.7 percent compared to the previous year; 39.9
percent fewer homes tuned-in to CBS; and FOX’s delivery decreased by 25.6 percent.
