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GM's Hummer Looks Overseas To Boost Sales

Despite its myriad woes, General Motors has found one bright spot in its ongoing saga. Contrary to the trend sweeping the rest of the U.S. automotive industry, GM has a winner with its new H3 Hummer model. The vehicle is smaller and more fuel efficient than its big brother and is so popular that U.S. Hummer sales are up 87 percent this year. Now the auto marketer wants to take the model overseas. Next year, Hummer wants to enter Japan, South Africa, Australia and New Zealand and has a team evaluating its prospects in China. Hummer hopes that 10 percent of its total sales--which reached more than 30,000 vehicles last year and likely will double this year--will come from international business.

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