• December 1, 2005

In another move helping to drive the shift from circulation to total audience measurement in print media buys, the Newspaper Association of America Wednesday announced the formation of a new Executive Advisory Council, made up of senior executives from major advertisers and ad agencies. The council was created to work closely with NAA to continue driving measurement techniques that count newspapers' total reach and audience. The move mirrors a similar push within the consumer magazine industry to shift the focus from circulation audits to total audience measurement. Ad industry representatives on the new NAA council include: Beth Fidoten, senior vice president/director of print services, Initiative; Irene Grieco, print media manager, Unilever; Scott Kruse, senior vice president/director of print, Mediacom; Jeff Piper, vice president and general manager, Carat Press; Andrew Swinand, senior vice president/group client leader, Starcom; Gary Vasques, executive vice president of marketing, Kohl's Corp. -- Joe Mandese