BellSouth Corp. and AT&T Inc. have taken the cover off their joint interactive yellow pages project, YellowPages.com. Last year, BellSouth and SBC Communications (now part of AT&T) bought
YellowPages.com in order to combine their yellow pages directories into an online service. The joint venture takes them head to head with the likes of Google and Yahoo!, which both offer local search
and yellow pages services. An analyst says he believes that YellowPages.com has an edge over the Internet giants, which "are not anywhere near having the kind of database that a yellow pages publisher
already has." He said he expects a neck-and-neck battle between yellow pages providers and search companies. However, YellowPages.com executives said it's more likely that the two camps will end up
working together, because the search engines have the traffic and YellowPages.com has the database.
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