• Brandweek, Thursday, December 1, 2005 11:33 AM

As if Donald Trump wasn't ubiquitous enough, now he wants to corner the market on booze, too. In addition to his real estate developments, books, and TV show, now The Donald wants to launch a vodka that bears his name. He's doing a licensing agreement with Drinks Americas Holdings, Ltd., to market a high-end vodka under the name "Trump: The World's Finest Super Premium Vodka." "In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today... Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark," said J. Patrick Kenny, CEO of Drinks Americas.

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