Local governments are now getting involved in the debate over marketing to children, following the lead established by Congress and federal regulatory agencies, according to the Association of
National Advertisers. The trade association said the Health and Human Services Committee of the County Council of Montgomery County, Maryland, held a hearing earlier this week on food marketing to
children in which Keith Scarborough, ANA vice president for State Government Relations, testified on behalf of the association. In July, the Montgomery County Council passed a resolution urging food,
beverage and restaurant companies to examine their children's marketing practices. The resolution specifically referenced the food marketing guidelines developed by the Center for Science in the
Public Interest (CSPI).
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