Business Week has a very interesting--and comprehensive--article covering what it calls the MySpace generation, which moves seamlessly between online and real-world interactions, largely
ignoring the difference. For them, the Internet is a virtual community center, while older generations still regard it as more of a utility. Not only are big media firms like Rupert Murdoch's News
Corp. responding to this shift in usage, but so are marketers. The article profiles the marketing dollars companies like Coca-Cola are spending with a variety of social networking sites, from MySpace
to BuzzOven to Facebook, as well as the young entrepreneurs responsible for the success of these sites.
Read the whole story at Business Week »