CBS Corp. says it spends $6 billion to $7 billion a year on content--which is about half its total revenue--and virtually all comes from advertising sales. The newly-publicly traded CBS derives its ad
sales from TV, radio, and outdoor media. According to CBS Finance Chief Fred Reynolds, who spoke at the CSFB Media Week conference in New York City, CBS' content spending is more than that of most
media companies. Under the new CBS Corp., as a separate public company, Reynolds said CBS' priority was to get "more revenue streams out of that content."
--Wayne Friedman