• eMarketer, Wednesday, December 7, 2005 10:01 AM

MySpace has grown its audience by 609 percent in the last year to nearly 25 million users, according to eMarketer, which is the major reason why marketers are so eager to do business with the social networking site. The newly owned unit of News Corp. attracts younger users through tie-ins with music and other forms of entertainment. MySpace users are 139 percent more likely to be under 17 than the general Internet population, while Facebook, a networking site catering to college students, has a 283 percent greater incidence of 18- to 24-year-olds than general Internet users.

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