Email marketers will face another hurdle if Gated, a platform
designed to block emails from unknown senders, gets off the ground.
The firm has launched its software while raising $3.3 million in seed funding. The financing round was led by Corazon
Capital, with participation from Precursor Ventures, Burst Capital, Tuesday Capital, other early-stage funds, and leading GTM angles.
“In a world where marketers send millions of
automated emails with the push of a button, Gated gives individuals the power to control who can reach them,” states Andy Mowat, CEO and Founder of Gated.
Gated creates a
separate folder in a person’s Google-based email account to divert emails from unknown sources, building a list of allowed senders, based on previous communications.
Unknown
senders can reach user inboxes only if they make a donation to that person’s nonprofit of choice
Gated users can select a vetted 501(c)3 nonprofit, setting a minimum donation amount to
reach their inbox.
Of that sum, 70% of that payment goes to the nonprofit and the rest goes to support Gated as a free service