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Longtime Ad Exec, Country Singer Dies

Longtime agency executive Bill Fries, best known for turning an ad campaign for an Iowa bread company into the outlaw trucker anthem, “Convoy,” which reached No. 1 on the charts in 1976 and inspired a movie, died on Friday at his home in Colorado. He was 93. Fries worked as an ad executive at Bozell & Jacobs in Omaha in the 1970s, when he helped to create a series of television commercials for Metz Baking Company about a trucker named C.W. McCall hauling Old Home bread in an eighteen-wheeler.

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