Around the Net
AOL Puts Greater Focus on Celebrities
- Mediaweek, Friday, December 9, 2005 11:30 AM
As if People, Us Weekly, In Touch and the scores of other celebrity-oriented magazines didn't already have enough competition. Now AOL, in the midst of converting to a free, all-purpose Web portal, is making a deliberate move into the field. It has launched TMZ.com, a celeb-obsessed news site that will offer videos and an expansive archive of star-photo archives. Revlon, Hilton Hotels, and New Line Cinemas are charter advertisers. New Line and AOL itself are both units of parent Time Warner. Harvey Levin, a familiar TV presence on the syndicated TV show “Celebrity Justice,” will serve as managing editor of TMZ.com.
