Magazine ad pages, off to a good start in 2005, have stalled, according to Media Life, which attributes the weakness to a "growing uncertainty across the entire media economy." Ad pages for November
were actually down 1.1 percent, the third straight month of decline. Said the Web site: "Through the first 11 months of the year, ad pages are essentially flat with a year ago, up a mere 0.4 percent
through November and reflecting a slowdown that set in during the fall. As recently as September, yearly growth was still above 1 percent, and through June ad pages were up 1.9 percent, according to
Publishers Information Bureau numbers released yesterday." The one area of sunshine amid the gloom was in the teen and celebrity categories, both of which improved by double digits for the period.
Biggest loser: sports titles.
Sports Illustrated, a longtime category stalwart, fell by 18.5 percent.
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