• PROMO, Monday, December 12, 2005 11:30 AM

Panasonic is extending its current TV ad campaign into a new promotion that involves a computer game on its Web site that lets users find clues about a mysterious "woman in red." In the TV ads, the woman appears to be walking in a funeral procession behind a hearse. She is wearing dark sunglasses and a bright red dress under a black coat. If players go to the marketer's Web site, they can play with a variety of Panasonic products to help find information about her. In one scene of the game, players are asked why this beautiful woman wears a brilliant red dress. A click on an icon brings up an image of a plasma HDTV showing the TV ad of the funeral scene. Players can manipulate a magnifying glass to look closely at the details in the ad. Players can also enter a sweepstakes for a chance to win a four-day trip for two to Geneva, Switzerland, where they get a $5,000 "Swiss bank account" and safety deposit box full of Panasonic consumer electronic products, worth another $5,000.

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