• Brandweek, Monday, December 12, 2005 11:30 AM

In an apparent response to the growing debate among health-care professionals about fat intake, one of the nation's biggest cereal marketers will begin using a newly developed soybean oil in its products in place of trans fatty acids. The soybean oil is low-linolenic and will be developed by Monsanto, but is currently in low supply as farmers transform their production methods and capacities. "Kellogg has a long-standing history of innovation, which is why we are among the first to invest in low-lin oils to reduce or eliminate trans fatty acids in our products," David MacKay, company president and COO, said. "Our goal is to make use of the most innovative ingredients possible and to encourage the accelerated production and adoption of low-lin oils so the public will benefit from this breakthrough technology." Kellogg's anticipates introducing products with the new oil next year.

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