Digital video recorders are the number one media technology purchase on consumers' wish lists this holiday season and for several months beyond, according to MindShare Insights, part of MindShare
North America. A study of 1,200 consumers showed that when asked which media device consumers plan to purchase in the next six months, DVRs came up 23 percent of the time. Next comes plasma or LCD
TV at 20 percent; HDTV at 17 percent; broadband Internet access at 17 percent; satellite radio at 11 percent; and satellite TV at 8 percent. MindShare says the primary reasons for buying a DVR are
to time shift programs and to skip commercials.
--Wayne Friedman