Procter & Gamble, the world's largest advertiser, Tuesday raised the profit outlook for its second fiscal quarter, projecting it would deliver at least 68 cents per share--up from its previous profit
forecast of 66 cents per share. The company said the improvement was due to higher-than-expected sales and lower-than-expected costs associated with its acquisition of Gillette. Corporate earnings are
deemed an important indicator of future advertising budget decisions.