LinkedIn Shows Members Networking IRL

LinkedIn has launched a new campaign addressing workers who are considering new challenges as the pandemic subsides.

The campaign, formulated in-house, features a woman who is looking at a post on LinkedIn entitled “Work’s changed. So where do I fit?” Then, she looks up and sees a woman joining her at home, and then a whole crowd of people. Then she looks out her window and sees her network extends down the block, with tables of people talking to each other.

She then ducks down beneath the table and emerges to get tips for working parents on LinkedIn, and ends up in a library and then on a beach.

The ad, backed by Mungo Jerry’s “Alright Alright Alright,” comes as LinkedIn realized the workforce has changed. “What’s clear though is that the need for a supportive, like-minded community to help each other navigate the way, is greater now than ever,” reads a post from LinkedIn. The post continues that “There is a space for everyone on LinkedIn and this message is brought to life through the metaphor of an ever-expanding communal table.”



The table is an effective metaphor for LinkedIn, which is a prime resource for job seekers. This campaign, to run in the U.K., Germany and India, sets the table for a new round of job hunting.


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