TODD WASSERMAN
Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.Articles by Todd All articles by Todd
- Taco Bell Gives, Takes Away in
Marketing Daily on
03/31/2023
The QSR is removing the Quesarito from its menus on April 19, but welcoming back two other items.
- What's Wrong With AI-Generated Models In Apparel Ads? in
Marketing Daily on
03/30/2023
Nothing. Human models often detract from the clothes, while AI models put the focus squarely on the duds themselves.
- Taking A Bite Of The Classical Apple in
Marketing Daily on
03/29/2023
Apple this week launched Apple Music Classical, an app that lets classical music fans experience the music in Spatial Audio.
- Metaverse Losing Its Luster in
Marketing Daily on
03/29/2023
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse.
- You Thought Your To-Do List Was Scary? in
Marketing Daily on
03/28/2023
To illustrate the numerous demands made upon a small business, Progressive created a monster constructed entirely of "to-do" Post-It notes.
- Oldie But Goodie: KFC Re-Intros Chicken Nuggets in
QSR Insider on
03/28/2023
The item hasn't been on the menu since 1996, when they were replaced by Crispy Strips.
- People Acting Like Dogs: Sounds Weird, But It's Actually Romantic in
Marketing Daily on
03/27/2023
For Barilla pasta, a man and a woman re-enact a scene -- you can guess which one -- from "The Lady and the Tramp"
- Is The Pandemic Boom Over? in
Marketing Daily on
03/27/2023
Checking out brands that benefited from the pandemic --- like Crocs, where sales are up about 200% since 2019.
- Wendy's Launches Grilled Chicken Ranch Wrap in
Marketing Daily on
03/26/2023
The new item is an upgraded version of the Go Wrap that Wendy's discontinued in 2020.
- Canva Adds Creation Tools in
Marketing Daily on
03/23/2023
The free-to-use graphic design platform is introducing a toolkit for brands to create logos, colors, fonts, icons and brand guidelines.
Comments by Todd All comments by Todd
- By The Numbers: Some Top-Rated Super Bowl Ads
by
Todd Wasserman
(Marketing Daily on
02/15/2023)
It's USA Today's ranking of ads and it's been around since 1989. It's results are determined by a live poll during TV telecasts.
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