TODD WASSERMAN
Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.Articles by Todd All articles by Todd
- Martha Stewart Adds Gravy To Her Frozen Entree Pitch in
MAD on
10/18/2021
The rapper Yung Gravy writes a tune for and co-stars in an ad promoting Stewart's new line of frozen entrees.
- With Cancer Death Rates Down, PSA Pleas For More Donations in
MAD on
10/15/2021
The ad tries to rally viewers to donate to keep the momentum going.
- Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries in
MAD on
10/15/2021
The ad from Fred & Farid for Ladder positions the firm's life insurance as "so good they're going to want you dead."
- New Agency Group To Be Led By Former Reprise CEO in
MAD on
10/14/2021
The Group is called Meet The People and it is headed by Tim Ringel the former Global CEO of Interpublic's Reprise. It has financial backing from Innovatus Capital Partners.
- 'Reggie' Vamps It Up In New Ad From John Lewis in
MAD on
10/13/2021
The UK retailer is known for its elaborate holiday campaigns. This new effort, with the tagline "Let Life Happen," is for its home insurance product.
- NBA Marks 75th Anniversary With Celebratory Ad in
MAD on
10/12/2021
The premise of the ad, via Translation, is that stars like Kevin Durant and LeBron James all live in the same neighborhood.
- Don't Worry Australia, Alexa Gets You in
MAD on
10/11/2021
Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this.
- Dell Taps Actress Yara Shahidi For Ads, Creative Advisory Role in
MAD on
10/08/2021
Dell has announced a multi-year collaboration with Shahidi. In addition to ads, she'll advise the company on inclusive creative strategy.
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub in
MAD on
10/07/2021
Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Officer at the GroupM agency.
- Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs in
MAD on
10/06/2021
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic.
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