TODD WASSERMANTodd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.
Articles by Todd All articles by Todd
- Martha Stewart Adds Gravy To Her Frozen Entree Pitch in
The rapper Yung Gravy writes a tune for and co-stars in an ad promoting Stewart's new line of frozen entrees.
- With Cancer Death Rates Down, PSA Pleas For More Donations in
The ad tries to rally viewers to donate to keep the momentum going.
- Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries in
The ad from Fred & Farid for Ladder positions the firm's life insurance as "so good they're going to want you dead."
- New Agency Group To Be Led By Former Reprise CEO in
The Group is called Meet The People and it is headed by Tim Ringel the former Global CEO of Interpublic's Reprise. It has financial backing from Innovatus Capital Partners.
- 'Reggie' Vamps It Up In New Ad From John Lewis in
The UK retailer is known for its elaborate holiday campaigns. This new effort, with the tagline "Let Life Happen," is for its home insurance product.
- NBA Marks 75th Anniversary With Celebratory Ad in
The premise of the ad, via Translation, is that stars like Kevin Durant and LeBron James all live in the same neighborhood.
- Don't Worry Australia, Alexa Gets You in
Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this.
- Dell Taps Actress Yara Shahidi For Ads, Creative Advisory Role in
Dell has announced a multi-year collaboration with Shahidi. In addition to ads, she'll advise the company on inclusive creative strategy.
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub in
Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Officer at the GroupM agency.
- Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs in
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic.