TODD WASSERMAN
Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.Articles by Todd All articles by Todd
- Travelers To Iceland Invited To 'OutHorse' Their Email in
Marketing Daily on
05/20/2022
Travelers can request to get their return emails written by Icelandic horses while they vacation, undisturbed by email stress.
- Christopher Walken As A Squirrel? in
Marketing Daily on
05/19/2022
Picture a squirrel that kind of looks like him -- and definitely sounds like him -- talking up Acorns financial services.
- Amazon's Retail Footprint Grows in
Marketing Daily - Top of the News on
05/20/2022
Since Amazon has been competing in the supermarket category, it appears to overmatch competitors like Kroger, Publix and Food Lion.
- Brands Ride High In The Metaverse in
Marketing Daily - Top of the News on
05/19/2022
From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse.
- Katy Perry Celebrates Takeout Food In Song in
Marketing Daily on
05/18/2022
The spot, via McCann London, is styled like one of Perry's videos, complete with fun outfits.
- Poaching Your Competitor's Keywords: Good Or Bad Strategy? in
Marketing Daily - Top of the News on
05/18/2022
Such ads can work, but only under certain circumstances, according to a recent study.
- United Tells 'A People Story' in
Marketing Daily on
05/17/2022
In latest ad, everybody's in a good mood when they're around a United plane -- even the captain, laughing in the cockpit.
- Spike Lee Returns To Nike For Its 50th in
Marketing Daily on
05/16/2022
Lee plays Mars Blackmon, a character invented for "She's Gotta Have It," who starred in 1980s Nike ads with Michael Jordan.
- What The Pandemic Has Wrought in
Marketing Daily - Top of the News on
05/17/2022
Which marketing changes from the last two-and-a half years are likely to stick around?
- Opendoor Aims To Disrupt Real Estate Market in
Marketing Daily - Top of the News on
05/16/2022
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.
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