- PROMO, Wednesday, December 14, 2005 11:45 AM
McDonald's Corp., is once again teaming up with soccer in a global sponsorship deal focusing on the 2006 FIFA World Cup. The deal includes ticket giveaways, online games, new product offerings, and
the McDonald's Player Escort Program, in which kids from around the globe will get a chance to actually get on the field and kick the ball around with some of the world's best players. The deal calls
for the fast-food marketer to give away World Cup tickets through in-restaurant promotions, media tie-ins and employee incentives. McDonald's will offer special food-themed soccer products at the
time the tournament is played.
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