A week after one major credit ratings - Fitch - firm raised concern about companies in the advertising and media sector, two others have assigned a so-called "investment-grade" ratings to Paris-based
Publicis Groupe, the parent of Starcom MediaVest Group and ZenithOptimedia Group. Standard & Poor's and Moody's both gave their stamp of approval to Publicis, the company said Wednesday.
Interestingly, Publicis Groupe Media recently created its own venture group to take stakes in emerging media companies. -- Joe Mandese