• Ad Age, Thursday, December 15, 2005 10:03 AM

Following Tuesday's announcement that Time Warner would be cutting 105 jobs--many of them high-ranking positions--at publishing division Time Inc., other sectors of the media conglomerate are wondering whether their turn will be next. In particular, Internet service provider America Online, which is in the midst of transforming itself from dial-up service to a free Web portal, is looking ripe for a new round of cuts. AOL is also on the brink of choosing an ad network partner to facilitate that transition, with Microsoft's MSN looking likely to overtake Google as its new business partner. In addition to the job cuts at Time Inc., about 20 staffers at the WB network were also laid off. In an effort to curb the public criticism coming from Carl Icahn and former chairman Steve Case, Time Warner has begun shedding some of the businesses and management infrastructure weighing it down. On Wednesday the company said it is looking to sell its baseball franchise, the Atlanta Braves.

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