• Brandweek, Thursday, December 15, 2005 12:15 PM

Apparently when it comes to branding, Thomas Wolfe was wrong: You can go home again. At a time when a movie about famed broadcaster Edward R. Murrow ("Good Night, and Good Luck") is out and doing well, it seems only fitting that Murrow's old network, CBS, is rebranding its radio unit as CBS Radio. Out is the previous name, Infinity Broadcasting, a leftover from the days when Mel Karmazin ran the show at CBS parent Viacom. The move came in anticipation of Viacom's separation of its businesses, and part of the company's plans to rebrand the radio group includes a new slogan that broadens the definition of radio: "Broadcast...HD...Streaming...On-Demand."

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