• by Ray Schultz , July 12, 2022

PR Newswire has expanded its Sponsored Placement product line to Europe and Canada, in a move that will allow firms to insert press releases into digital media assets that can be placed across paid publications across the globe. 

Cision, PR Newswire’s parent, has expanded its investment into sponsored placement, believing Gartner Research that shows integrated campaigns across four channels outperform single or dual-channel efforts by 300%, according to Nicole Guillot, Cision COO and President of PR Newswire.

Guillot adds, “"Enhancing a consistent brand message drives value and increases effectiveness for brand building across multiple communications channels."

Communications professionals can use Sponsored Placement to incorporate content to amplify the story, reach targeted audiences, and gain visibility, the company says.  

One Cision client that has tried Sponsored Placement is Moët Hennessy.

"With Sponsored Placement, we were able to increase the visibility of our World Living Soils Forum by sharing the announcement on French magazine sites," states Alain Lavital, communications director of Moët Hennessy. 

Lavital adds, "We reached 197,000 impressions over a period of one week, which added 190 registrations to our site. We plan on using the service to support our future announcements."