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Lyft Creates Division To Sell Expanded Ad Offerings

Lyft Media aims to consolidate and expand the ad products at the ride-hailing company. Beyond its rooftop ads already on tap,  "Lyft will now allow brands to serve content on in-car tablets that riders can use to track their routes, tip and rate drivers, and control the music in each car," per The Wall Street Journal. "Lyft has also been offering in-app sponsorships that include banner ads and branded icons. In one early example, Vita Coco Co. ran a campaign called 'The Hangover Shop' on the day after Super Bowl LVI, replacing all car images in the Lyft app with coconuts."

Read the whole story at The Wall Street Journal »

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