• by Ray Schultz , August 26, 2022

CafeMedia has acquired Slickstream for Bloggers, an engagement product for independent publishers, from Hivepoint. Terms were not disclosed. 

The deal includes all technology and products associated with Slickstream for Bloggers. 

There will no new signups as CafeMedia and its subsidiary AdThrive team build major enhancements into the platform. But Slickstream for Bloggers will continue to be available to existing customers for free. 

Slickstream will start being rolled out to CafeMedia and AdThrive publishers free of charge later this year, and in 2023 will be offered to other qualifying publishers outside of the network. 

Hivepoint still offers Slickstream for Business under a new name: Navu. 

Slickstream for Bloggers helps publishers build traffic with intelligent site search, data-driven content recommendations, the company says. It also provides a favoriting feature that lets readers save content, and a highlighting tool that works with email service providers to drive subscriptions. 

“We’re on a mission to equip publishers with everything they need to earn the most revenue and create thriving businesses for the long term,” said  Evan Simeone, chief product officer, CafeMedia. “Slickstream was the first-to-market engagement product available to independent publishers.”

Simeone adds that it continues to offer “premium products that engage readers and drive repeat traffic.”