The Toast, Claudia and Jackie Oshry’s popular podcast and their Toast News Network have signed with Dear Media in an effort to accelerate their growth.
The Toast, formerly known as The Morning Toast, was founded roughly five years by the Oshry sisters, who will advise Dear Media on expansion programs, digital and social strategies and marketing. Toast News Network features mostly female voices reporting on entertainment, lifestyle, wellness and business.
Dear Media is a network that hosts 80+ podcasts and claims a following of 100 million across social channels. The company is also making a strategic investment in Spritz Society, the cocktail business founded in 2021 by Claudia and Jackie Oshry and their husbands Ben Soffer and Zach Weinreb, and Jake Lewin.
“I have long admired what Michael [Bosstick] and Lauryn [Evarts Bosstick] have built with Dear Media, so to become a part of their network is really exciting,” says Claudia Oshry. “The podcast landscape is constantly shifting, so to find a network that could not only shift with us but that we could also add tremendous value to was crucial.”
Jackie Oshry adds, “Dear Media is focused on the same things that we are—elevating strong, compelling voices that are intrinsic to why people love podcasts.”
Founded in 2018, Dear Media is now home to such hit podcasts as ‘The Skinny Confidential: HIM & HER,’ ‘Dear Gabby,’ ‘With Whit,’ ‘Relationshit’ and ‘Not Skinny But Not Fat.’
“Dear Media is thrilled to partner with The Toast and Toast News Network’s on-the-pulse, compelling shows,” states Michael Bosstick, CEO of Dear Media. “The opportunity feels very full circle after all these years of admiring and guesting on each other’s shows.”
Meanwhile, Spritz Society has launched strategic partnerships with Total Wine & More, GoPuff, United Airlines, and BLADE Air Mobility.