- Adweek, Tuesday, December 27, 2005 10 AM
Revenue Science, a behavioral targeting firm, has received $25 million in venture capital funding. Its total backing is now $70 million in the last five years. The company plans to put the money into
its expanding behavioral targeting network. A behavioral targeting network allows advertisers to buy behavioral segments across several Web sites.
Adweek uses the example of a user who has
demonstrated that he is in-market for a car being shown auto-related ads while browsing ESPN.com. Revenue Science's publishers include ESPN.com, Edmunds.com and
The Wall Street Journal.
Read the whole story at Adweek »
