• by Ray Schultz , October 27, 2022

A B2B print title offering long-term analysis of the produce market is launching this month. 

The new publication, Vision Magazine, will serve executives at retailers, importers and other agribusinesses in the U.S. and Canada. It is being published by Yentzen Group, founder of the news websites PortalFruticola.com and FreshFruitPortal.com.

“We conducted in-depth market research with numerous industry leaders, and they told us there is a lack of in-depth content in the produce industry that takes a deep-dive and gives long-term analysis of the market,” states Gustavo Yentzen, publisher of Vision Magazine and president of Yentzen Group,

The magazine will also provide “leaders’ visions, expert opinion, and fascinating stories from the industry in order to both inform and entertain,” Yentzen adds. 

Vision Magazine will appear every two months. The Ocotber/Novembr issue will debut at the International Fresh Produce Association’s Global Produce & Floral Show at the end of this month.